At recent national traffic safety conferences and events, I have gotten to know Jaime Alvis, Director of Government Relations and Traffic Safety for The Century Council, a national association of distilled spirits companies. I have come to understand, appreciate and applaud their IKnowEverything Program, which focuses on drunk and distracted driving. In connection with National Teen Driver Safety Week, I am pleased to pass along the following information about the program:
Since October 20-26, 2013 is National Teen Driver Safety Week, The Century Council, along with the Family, Career and Community Leaders of America, International Association of Chiefs of Police Foundation, National Organizations for Youth Safety, and the National Sheriffs’ Association, is proud to share a dynamic teen driver safety program, IKnowEverything! Developed to prepare teens to be safe when they get behind the wheel, IKnowEverything is an integrated effort that highlights the issues of drunk driving and distracted driving, and reiterates to parents that they have the most influence on their teen’s driving behaviors.
We all know teens are overly confident and think they’re invincible – particularly when they get into the driver’s seat. The IKnowEverything program includes an engaging, fast-paced animated video featuring a teen’s voiceover that suggests that teens “Know Everything” like:
• I know not to drink alcohol and drive, it’s dangerous, illegal and just plain stupid.
• I know not to text and drive.
• I know my parents can take away my keys anytime.
• I know I need to pay attention 100% of the time while driving.
Take a look at the IKnowEverything infographic and suggested tweets for the week. Also, stay tuned in your state for PSAs with our nation’s Members of Congress who discuss with The Century Council Ambassador Aly Raisman how parents should talk to their teens about safe driving and watch the IKnowEverything video together with their teen!
